Having previously worked with Springboard for Children on a number of promotional film and video projects, the renamed ‘The Children’s Literacy Charity’ asked us to help design and implement their new brand to give it a more contemporary, credible and professional look, feel and sound, in what is a highly competitive Third sector.

Featuring a new brand mark system, comprehensive visual identity and an engaging tone-of-voice for all of the charity’s online and offline manifestations, we delivered a comprehensive brand book, a new, fully responsive website, social media channel idents and, more crucially, a set of highly engaging educational, marketing and communications collateral.

We also developed a sub-brand, ‘Literacy Labs’ that better reflects their frontline service delivery, engaging with children and parents, which will be rolled out in all of the places where the charity works.