With the concept of ‘The Next 365 Days’, the film presents a collection of ‘goals’ that can be achieved in 365 days – a common course length for post-graduate students. By featuring identical ordinary individuals and venues representing different characters and industries, we aim to encourage the audience to focus on the life progression brought by the outcome of experiencing rather than the time spent.
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By creating a highly engaging visual style differentiating from conventional corporate videos, the film has helped CFA Insitute to broadcast their programs globally and complete their dynamic brand image in the industry.
Working with people at ThisCity Agency, I was commissioned as the video editor to complete the vision of Allen & Overy graduate campaign in autumn 2013.
Decoding of information exchange through senses, the senses of looking, listening, tasting, smelling and touching is the basic method for people to understand and communicate with the rest of the world.