With the concept of ‘The Next 365 Days’, the film presents a collection of ‘goals’ that can be achieved in 365 days – a common course length for post-graduate students. By featuring identical ordinary individuals and venues representing different characters and industries, we aim to encourage the audience to focus on the life progression brought by the outcome of experiencing rather than the time spent.
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By creating a highly engaging visual style differentiating from conventional corporate videos, the film has helped CFA Insitute to broadcast their programs globally and complete their dynamic brand image in the industry.
Working with people at ThisCity Agency, I was commissioned as the video editor to complete the vision of Allen & Overy graduate campaign in autumn 2013.
Decoding of information exchange through senses, the senses of looking, listening, tasting, smelling and touching is the basic method for people to understand and communicate with the rest of the world.
Two Chinese girls are offered a film translation job at a secluded, old English mansion. There they discover gruesome family secrets and learn about the traumatised past of the Kunqu opera star Susu. They try to escape from the evil they have uncovered, but to their horror, soon realise that the mansion and the family who live there, do not want to let them go …
From late 2011 to 2012, while I was taking my initial role of videographer and editor with Okhiwi Limited (formerly known as C Cubed Media), the main focus of my work was to produce editorial contents, news features and video contents for Xinhua News Agency London Bureau, BBC World Service and the company’s page on social media channels.
Together with people at ThisCity Agency, I have created a series of films for BNP Paribas Securities Services in the UK for internal and external promotion purposes.
From the early conceptions of the magazine to the finished product, I was responsible for the overlook throughout, and also in charge of photo shooting in London.
Rebranding Practice: The Children’s Literacy Charity is the evolution of an organisation with over 25 years of experience in providing high quality, one-to-one literacy interventions for children and young people who need help with their literacy.
We have become less willing to discover the original stories and places by ourselves, and our judgement now relies on the influential ‘secondhand’ information.
Decoding of information exchange through senses, the senses of looking, listening, tasting, smelling and touching is the basic method for people to understand and communicate with the rest of the world.
As I raise up my glass, always leave the seat on the other side for you.
Under Imosion Film and Production, we helped Shelter create three short films for their ‘Cash Appeal’ campaign in 2015, which was used to encourage their regular online givers to donate to the fight against homelessness.
Branding and VI design: CAS presents PROJECT NEW EARTH to celebrate the spirit & legacy of the CHINESE LABOUR CORPS (CLC), as British & Chinese communities commemorate WW1 today.
We were invited by The University of East London to help increase recruitment of international students in 2014/2015 and beyond. With extensive experience of working in higher education, we worked with UEL to develop a unique set of communications tools and promotional films that saw a 45% increase in applications from international students.
Producing photography and video contents for a series of art exhibitions at the Edinburgh Sculpture Workshop (ESW) during the Art Festival in 2010, documenting events and creating imagery contents for all exhibitions and art objects.
Sub-brand and campaign creation for Semantic Communications x Konditor & Cook.
With an increasing number of students and other visitors from China, OKHIWI was launched in September 2013 to connect them to everything that the UK has to offer.
Sub-brand and campaign creation for Imosion.
EMAIL: HELLO@QIYOUCREATIVE.COM